Friedman's Herald Square
About Friedman's Herald Square
Friedman's Herald Square is a vegetarian-friendly, with plenty of vegan options gluten-free and hamburger spot in New York City, New York. With a casual and cozy atmosphere, it's popular with college students and families, and offers outdoor seating, delivery, and takeout. Expect alcohol, beer, and cocktails, popular for breakfast, lunch, and dinner. It holds a 4.4-star rating from 4,081 reviews, and prices are mid-range.
Amenities & Offerings
Friedman's Herald Square FAQ
Is Friedman's Herald Square fully vegan?
Friedman's Herald Square is vegetarian-friendly with a solid selection of vegan options. Ask the staff to confirm any dish is fully plant-based.
What food does Friedman's Herald Square serve?
Friedman's Herald Square serves gluten-free · hamburger · american, generally priced around $$. Gluten-free options are available. See the full menu on their website or in person.
Does Friedman's Herald Square offer delivery or takeout?
Yes. Friedman's Herald Square offers delivery and takeout. Availability can vary, so check before you order.
What are Friedman's Herald Square's hours?
Today Friedman's Herald Square is open 8:30AM-3:45PM,4:30-9PM. Full weekly hours are listed on this page and can change on holidays.
Where is Friedman's Herald Square located?
Friedman's Herald Square is at 138 W 31st St, New York, NY 10001. Use “Get directions” on this page for a map and driving directions.
Where can I see the menu for Friedman's Herald Square?
View Friedman's Herald Square's menu on their website (www.friedmansrestaurant.com) or on their Google Business listing linked on this page.
Listing information updated September 2026.
Friedman's Herald Square Reviews
Geda
Google Reviews
Perfect breakfast for different needs!
Cassidy
Google Reviews
Absolutely delicious! The entire menu is, or can be made gluten free. This includes pancakes, fried chicken, waffles, bread - the works. I had the lemon ricotta pancakes and they were absolutely stellar. They also ask if the table has any allergies, which I appreciate. It's pretty quiet and laid back. The servers were all so kind and tentative. I will definitely be back on my next NY trip!
Marcel Moelands
Google Reviews
My favo breakfast in Manhattan
Fabrice PENT
Google Reviews
Petit déjeuner copieux. Service rapide et au top. Tarifs New-yorkais.
Isabella Perez (Bella)
Google Reviews
The menu has so many gluten free options! The GF bread and bun were great. They did not skimp on the amount of meat they provided us in our sandwiches which is nice. The pastrami was a bit dry- it wasn’t bad but certainly not the best pastrami. I had to ask our server for the Russian dressing since it wasn’t on my Reuben and without the dressing it would have been very dry. The fries were cold which was disappointing. Overall, the food was delicious, and I would go back to try other items.
Lisa Feldstein
Google Reviews
Friedman’s, a small chain in NYC, is a reliable eatery with a well prepared, something for everyone menu. I’m of the “never the wrong time for breakfast“ persuasion, and Friedman’s meets this brief (at least until 4p; it isn’t perfect). The food is straightforward, things like sandwich, soups, and burgers. The sides offer nice variety, including both potato and sweet potato fries as options. There is a bar and a happy hour that starts at 4p. (I guess their clocks are slow because it goes on for way longer than an hour, at least according to my watch.) The branch on 31st street moved down the street within the last few years, and the space is a huge improvement over the old digs. Clean, well lit, dare I say - inviting? Prices are NYC reasonable, meaning you’ll find them ridiculously expensive if you aren’t from NY, SF, DC. The kitchen accommodates various dietary restrictions; very friendly for those who are vegetarian and/or don’t eat gluten.
Florian J.
Google Reviews
Nettes Restaurant, wir waren zwei mal hier essen weil es günstig zu unserem Hotel lag, immer einen Platz bekommen, freundliche Mitarbeiter und leckeres Essen
not to say
Google Reviews
Great food PERFECT for anyone gluten free they are so well versed and careful and almost the entire breakfast menu is GF! Overall great place very loud though Sunday mornings!
Jackson Pendegraft
Google Reviews
Amazing breakfast, a highlight of a trip to NYC. Best things were the berry French toast and the chicken & waffles.
Sean Lynch
Google Reviews
Very long wait for a single portion of takeaway pancakes, it felt our order had been forgotten about.