Friedman's Herald Square
Women-owned As the business identifies itself on Google. Not right?
About Friedman's Herald Square
Friedman's Herald Square is a vegan-friendly gluten-free and hamburger spot in New York City, New York. With a casual and cozy atmosphere, it's popular with college students and families, and offers outdoor seating, delivery, and takeout. Popular for breakfast, lunch, and dinner. It holds a 4.4-star rating from 4,081 reviews, and prices are mid-range.
Amenities & Offerings
Friedman's Herald Square FAQ
Is Friedman's Herald Square fully vegan?
Not confirmed. We have not verified that Friedman's Herald Square is 100% vegan. Google lists vegan options for it. Ask the staff to confirm a dish is fully plant-based.
What food does Friedman's Herald Square serve?
Google lists Friedman's Herald Square as an American wine bar serving burgers, with prices around $$. Gluten-free options are available. See the full menu on their website or in person.
Does Friedman's Herald Square offer delivery or takeout?
Yes. Friedman's Herald Square offers delivery and takeout. Availability can vary, so check before you order.
What are Friedman's Herald Square's hours?
Friedman's Herald Square is open every day, 8:30AM-3:45PM and 4:30-9PM. Hours can change on holidays, so check before you go.
Where is Friedman's Herald Square located?
Friedman's Herald Square is at 138 W 31st St, New York, NY 10001. Use “Get directions” on this page for a map and driving directions.
Where can I see the menu for Friedman's Herald Square?
View Friedman's Herald Square's menu on their website (www.friedmansrestaurant.com) or on their Google Business listing linked on this page.
Google data checked October 2026. How we check listings
Friedman's Herald Square Reviews
Mike A.
Google Reviews
This was our second visit to Friedman’s, and our first at this location, but the experience was just as fantastic. We had the Korean Sticky Chicken Wings again, and wow… they’re some of the best wings I’ve had anywhere. The fact that they’re gluten-free makes them even more impressive. We also ordered the gluten-free mac & cheese bites, which were a huge hit with the kids. The kids all built their o
Crissy Cast
Google Reviews
Are you in Times Square, wondering what to eat? Look no further! Friedman’s is a must-try. You’ll thank me later. My group of friends and I started with the spinach artichoke dip, which was delicious. For our entrees, we ordered the chicken and waffles, brick chicken and fish and fries. The brick chicken was my favorite. The chicken was flavorful, tender, and paired perfectly with the Brussels spr
Madison White
Google Reviews
Wanted a quick brunch visit so we stopped by Friedmans and were not disappointed! Service was very quick and the food came out when quicker! I got the latke with smoked salmon and poached eggs, it was incredible. Eggs were perfect and it was a big portion for the price, especially in new york city. Most of the menu is gluten free or can be made gluten free so if you have an allergy or are celiac i
Gabrielle
Google Reviews
Everything was absolutely delicious! We ordered the gluten-free lemon ricotta pancakes, which were incredibly soft, fluffy, and generously sized. We also had eggs and bacon with avocado, herbal teas, and cappuccinos with plant-based milk. Friedman’s offers plenty of options for people with gluten intolerance like us, which made our experience even more enjoyable. We’ll come back every time we’re i
Fabian
Google Reviews
Really good breakfast. We came here last minute because a reservation was cancelled so we quickly arrived and were seated immediately. The food is really good, from the pancakes to the eggs Benedict. I do have to mention, it’s a little noisy and the time I went the bathroom was locked and for some reason they didn’t give reason why. Nonetheless, the food was great!